Privacy Notice

Effective Date: March 2026

This notice describes how medical information about you may be used and disclosed by O’Keeffe Orthodontics, DMD, MS, PC and how you can access this information. Please review it carefully.

Your protected health information (PHI) includes individually identifiable information such as your name, phone number, email address, address, date of birth, demographic information, and information related to your dental and orthodontic treatment.

We are committed to protecting the privacy and security of your health information in accordance with applicable federal and state privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA).

How We May Use and Disclose Your Information

Your protected health information may be used or disclosed in the following ways:

Treatment

We may disclose your information to other healthcare providers involved in your treatment, such as your general dentist, oral surgeon, or other specialists, in order to coordinate your care.

Payment

We may disclose your information to insurance companies, benefit providers, employers with direct reimbursement programs, flexible spending administrators, or other third parties in order to obtain payment for services provided.

Healthcare Operations

Your information may be used internally by authorized staff members who assist in treatment, scheduling, billing, and administrative functions necessary to operate the practice.

Certification and Licensing

Your information may be disclosed to professional licensing, certification, or accreditation bodies, such as the American Board of Orthodontics or state dental boards, as required.

Individuals Involved in Your Care

We may share relevant information with family members, parents, guardians, or close friends who are involved in your treatment or payment for care.

Incidental Disclosures

Certain limited disclosures may occur incidentally during the course of treatment, scheduling, or conversations within the office environment.

Communication With Patients

We may contact you using the contact information you provide, including:

Phone calls
Email
Text messages (SMS)
Postal mail

These communications may include:

Appointment reminders
Treatment updates
Insurance or billing notifications
Payment notifications
Office announcements
Information about services that may be relevant to your care

SMS Text Messaging Policy

If you provide your phone number and consent through our website forms or other communication channels, O’Keeffe Orthodontics may send SMS text messages related to your care and office communications.

These messages may include:

Appointment reminders
Account notifications
Treatment updates
Office announcements
Occasional promotional offers

Message frequency may vary.Message and data rates may apply.

You may opt out of SMS communications at any time by replying STOP to any message. For assistance, reply HELP or contact our office directly.

SMS consent and phone numbers collected for SMS communication purposes will not be shared with third parties or affiliates for marketing purposes.

Other Uses of Your Information

Any uses or disclosures of your protected health information beyond those described above will only be made with your written authorization. You may revoke that authorization at any time in writing.

Your Rights Under Privacy Laws

You have the following rights regarding your protected health information:

The right to request restrictions on certain uses or disclosures of your information
The right to request confidential communications
The right to inspect and obtain copies of your protected health information
The right to request corrections or amendments to your information
The right to receive an accounting of certain disclosures of your information
The right to file a complaint if you believe your privacy rights have been violated

You may file a complaint with our office or with the U.S. Department of Health and Human Services without fear of retaliation.

Our Responsibilities

O’Keeffe Orthodontics is required by law to:

Maintain the privacy of your protected health information
Provide you with this notice of our legal duties and privacy practices
Abide by the terms of the privacy notice currently in effect
Notify you if a breach of unsecured protected health information occurs

We reserve the right to change this privacy notice at any time. Any revised notice will apply to all protected health information we maintain and will be posted on our website.

Contact Information

If you have any questions about this Privacy Notice or your privacy rights, please contact our office:

O’Keeffe Orthodontics, DMD, MS, PCEmail: info@mayokeeffeortho.com

You may request to speak with our Privacy Contact Person at our office.